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Fashionable slippers need no longer be an oxymoron with Blu Moose feather & Down boots. Made from 100% feather down, Blu Moose slippers are like duvets for your feet. They not only keep feet deliciously warm, but they look fabulous to boot.

Blu Moose feather down slippers are the brainchild of Melbourne-based Blu Moose founder, Natasha Wells, who first fell in love with the idea of 'dun sockar' - the Swedish term for the 'doona socks' when she received a pair as a Christmas gift from her Swedish sister-in-law.

Seeing the potential for a brand that delivered on warmth, comfort and style, she took the basic design and created a range of fashion-forward feather down slippers that have since developed a cult following across the globe.

Natasha has worked tirelessly to create a product that delivers on the ultimate in warmth - by combining 70% feather and 30% down, comfort - with durable grip soles and adjustable ankle straps, and style - with a range of fashion-forward-meets-quirky prints that the fashion set has fallen in love with.

In just its second season, Blu Moose was picked up by Australia's leading department store David Jones. The decision by David Jones – arguably the country’s greatest supporter of emerging local fashion design talent – to stock Blu Moose feather down slippers, reflects the label’s reputation as an innovative and fashion-forward footwear brand.

Furthermore, in 2008 Blu Moose popularity both in Australia and overseas has continued to grow. Blu Moose is currently available to international customers via www.blumoose.com.au , and since being trend-spotted on global cool hunting sites, including the coolhunter.net, orders have started flooding in from as far afield as London, New York and Berlin. Blu Moose has also recently secured stockists in both Canada and Japan.

In 2009, Fans of cult slipper brand will be thrilled with the news they can now step out in their fashion-forward slippers.

This winter, Blu Moose launches its signature feather down boots with hard (EVA) soles, which means you can now wear them to the mailbox, the clothesline, or the shops – Ugg boot style, ala Kate Hudson - if you dare.

Blu Moose also announces the release of two new prints for winter ’09. Inspired by the neon brights of the ‘80s - as seen recently on the catwalks of NewYork, London, Milan and Paris - Blu Moose introduces the signature Blu Moose print in new season purple and pink and ‘Mixed Sweets’ – an assortment of multicolored brights.

Blu Moose is also pleased to announce the launch of the Blu Moose ballet slipper. A must-have in every woman’s wardrobe this season, from Cameron Diaz to Carla Bruni-Sarkozy the ballet slipper is also set to become the at-home footwear of choice too this winter, in florals, winter argyle and signature Blu Moose prints.

For enquiries, high resolution images and samples, please contact Natasha Wells on: 0402 354 555 or email: natasha@blumoose.com.au

 

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